How to Read the Market View Dashboard: Inventory, Pricing and Days on Market

Pricing a warehouse on gut feel is expensive. The Market View Dashboard tracks the numbers that actually move sale prices and lease rates for mid-bay industrial properties in Orange County and the Inland Empire, so you can make decisions with data instead of guesswork. Here's how to read it.

1. Available inventory

Inventory shows how many comparable warehouses are currently on the market in your submarket and size range. Rising inventory means more competition for buyers and tenants, so pricing and presentation matter more. Falling inventory usually means owners have more leverage.

2. Asking prices and lease rates

The dashboard tracks average asking price per square foot for sales and asking rent per square foot for leases. Compare your target number against these averages, and remember that clear height, loading, power and yard space can justify a premium or require a discount.

3. Days on market

Days on market tells you how quickly comparable properties are selling or leasing. When it's climbing, well-priced listings still move, but overpriced ones stall. When it's shrinking, the market is absorbing space quickly and there may be room to push price.

4. Closed deals vs. listings

Asking prices tell you what owners hope for; closed deals tell you what the market actually paid. The gap between the two is one of the most useful signals on the dashboard when setting a realistic list price.

5. Trends over time

A single month can be noisy. Look at the direction of each metric over several months before deciding when to list, how to price, or whether to sell or lease.

Want a read on your property?

Cameron Jones, SIOR, can walk you through the latest Market View Dashboard numbers for your submarket and prepare a free Pricing Guidance Report. Call 714.240.7078.